Double Masters itself, is a premium product, clocking in at a whopping $300+ for a booster box of just 24 packs. On top of this premium product, is an "Ultra-Premium" product, called VIP Edition.
This is a single pack, containing just 35 cards (2 of which are tokens). Here is a breakdown of the pack contents:
2 foil borderless Rares/Mythic Rares (only found in VIP edition)
2 foil Rares/Mythic Rares
8 foil Uncommons
9 foil Commons
10 full-art basic lands (only found in VIP edition, 2 of each basic)
2 foil full-art basic lands (only found in VIP edition, 2 randomly selected from among the 10 options)
2 foil tokens (only found in VIP edition, token on both sides)
All of this, for a whopping ~$100 per pack.
Here are 5 of the 40 possible VIP Edition borderless cards you could get in foil:
As for the full-art basic lands, you can either get John Avon Unhinged lands, or Noah Bradley BFZ lands:
Unfortunately, these lands were chosen long before it came to light that Bradley had engaged in inappropriate sexual conduct with members of the Magic and artist community. Therefore, WotC was not able to replace the lands in time. For more on the Bradley situation, you can read here.
So, let us know what you think about Double Masters - VIP Edition in the comments below. Are these packs worth ~$100?